Advertising is the subtle manipulation of emotions and psychology to sell something. It’s in the subtleties that you gain some insight into the people that create advertisements. Most of the secret psychology of advertising is harmless. Fed Ex incorporated an arrow into their logo to symbolize movement and speed. For every naked lady in an ice cube, there are more serious attempts to manipulate what we think. It’s not a conspiracy, it’s culture in action. Society relies on a certain amount of advertising. The value of everything we do needs to be reinforced occasionally. That’s why only supermodels do laundry on television.